Redmill Solutions: Rebranding

Redmill Solutions was looking to rebrand, with a design that more closely reflected its mission - bringing greater transparency to clients' media data.

To achieve this, the logo was designed around the idea of greater visibility, while retaining a hint of the company's roots in digital technology.

A hint of its brand name is also reflected in the logo, the diagonal 'points' recalling a windmill's sails.

Ron Nussey