CONTENT STRATEGY

Every business is now a publisher. But with the proliferation of content, will yours sing, or just add to the noise?

With 10 years of experience writing for senior figures in media, tech and advertising, I can make sure it's the former - and even combine words with design for extra cut-through.

Examples of my writing.

Projects combining writing and design, whether research, data or event-related.

Get in touch for more details on how I can help refine your overall approach (whether you call it your 'content strategy' or just a key part of your marketing plan.)

Data Analysis & Visualisation

We're agreed data is the new oil, but is yours powering your business or just burning up?

Whether it's internal/system/client data, unique stats produced through your own research or just information that's already in the public domain that didn't get picked up, it all adds up to a well of potential for the writer/designer.

Some examples of projects I've worked on in this area include:

• Researching, writing and designing an infographic, which was released alongside a matching research report for lead generation, announced on social media with accompanying imagery, as well as in presentation form for the sales team.
• Initiating, designing and producing a research report which became an annual feature at the most important global mobile industry event.
• Producing guidebooks for an event visualising customised data for each of the 30+ publisher businesses in attendance. A major prospect attending cited the design, detail and usefulness of the book as playing a major role in its coming on board and adopting the platform.

Product Marketing, Case Studies & Sales Enablement

Making the complex simple is tricky, but can make a huge difference for your existing and future customers.

Getting product marketing right couldn't be more important, whether that means visualising the benefits (as well as features) of what you do, or involving customers to make them even more concrete.

In three years at Rubicon Project, I was responsible for nine case studies, numerous sales sheets, presentations and other tech and product-related content.

Get in touch for more examples and suggestions on product marketing.

4D Content Campaigns

Bringing together all of the elements listed here together in support of a major event, product release or announcement is a great way of grabbing attention and drumming up new business.

Your version of a '4D' campaign will look different to anyone else's, but might include a combination of data visualisation, research, articles, social media imagery (and even gifs.) Not to mention print and digital advertising, sales or product marketing documentation and an accompanying presentation to be used at the time and in future.

Some examples of what this type of joined up approach might look like:

• An infographic, which was released alongside a matching research report for lead generation, announced on social media with accompanying imagery, as well as in presentation form for the sales team.
• A research report which became an annual feature at the most important global mobile industry event, promoted with a mobile ad campaign, PR and at the exhibition stand.

Events

I've been working on events for around 10 years, both at AOP and Rubicon Project.

I can support you in terms of the overall branding and design. But just as importantly, on making your event stand out in a crowded space. This might be through marketing, or equally providing absolute value to your delegates - for instance through the personalised materials you give them on the day:

• An example being when I produced all branding around a major event, made a splash with an animated gif to announce it, as well as designing guidebooks for the event customised to the 30+ publisher businesses in attendance.
• A major prospect attending cited the design, detail and usefulness of the book as playing a major role in its coming on board as a client.

Research

Working for several years at an industry body whose main output was research, I gained a strong interest and grounding in this area.

We are bombarded with research stats, just as we are with content. All the more reason to get someone onboard with the editorial and design chops to spot unique, interesting data and craft an engaging story around them.

Some examples of my work in this area include:

• Initiating, writing and desiging an annual research report which set the stage for the business to be a major player in the mobile space. As well as playing a part in winning a big mobile partnership, it also resulted in a strong improvement in the company's SEO in this all important area.
• Responding to the business' focus on national publisher co-operatives, a research project led to an infographic, which was released alongside a matching report for lead generation, and was picked up and reproduced by a top financial analyst.