TV Sporting Idents

Student Project

A series of static idents were required for key sporting events over the coming year for a leading UK broadcaster. With a wide-ranging demographic in mind, these idents were to capture the spirit of each sport in turn, while also presenting them in a fresh new light.

With a particular focus on marrying typography to each of the events, the treatment seeks to dramatically link words to the feeling of both taking part as well as watching these competitions from the comfort of the sofa.