Napoli/Naples: City Branding

Student Project

The brief was for a new brand identity to increase tourism to this under-appreciated gem, with the largest historical centre in Italy, and a wealth of other cultural and culinary secrets for visitors to discover.

The treatment hones in on the magical nature of the place—in particular, the mythologies that are part of every day life, in a place where it has been said ‘the realistic and supernatural are permanently blurred.’