Working for several years at an industry body whose main output was research, I gained a strong interest and grounding in this area.
We are bombarded with research stats, just as we are with content. All the more reason to get someone onboard with the editorial and design chops to spot unique, interesting data and craft an engaging story around them.
Some examples of my work in this area include:
- Initiating, writing and desiging an annual research report which set the stage for the business to be a major player in the mobile space. As well as playing a part in winning a big mobile partnership, it also resulted in a strong improvement in the company's SEO in this all important area.
- Responding to the business' focus on national publisher co-operatives, a research project led to an infographic, which was released alongside a matching report for lead generation, and was picked up and reproduced by a top financial analyst.