Product Marketing, Case Studies & Sales Enablement
Making the complex simple is tricky, but can make a huge difference for your existing and future customers.
Getting product marketing right couldn't be more important, whether that means visualising the benefits (as well as features) of what you do, or involving customers to make them even more concrete.
In three years at Rubicon Project, I was responsible for nine case studies, numerous sales sheets, presentations and other tech and product-related content.
Get in touch for more examples and suggestions on product marketing.