We're agreed data is the new oil, but is yours powering your business or just burning up?

Whether it's internal/system/client data, unique stats produced through your own research or just information that's already in the public domain that didn't get picked up, it all adds up to a well of potential for the writer/designer.

Some examples of projects I've worked on in this area include:

  • Researching, writing and designing an infographic, which was released alongside a matching research report for lead generation, announced on social media with accompanying imagery, as well as in presentation form for the sales team.
  • Initiating, designing and producing a research report which became an annual feature at the most important global mobile industry event.
  • Producing guidebooks for an event visualising customised data for each of the 30+ publisher businesses in attendance. A major prospect attending cited the design, detail and usefulness of the book as playing a major role in its coming on board and adopting the platform.
From data, to visualising it and crafting stories through infographics, or supporting research reports and articles.

From data, to visualising it and crafting stories through infographics, or supporting research reports and articles.