We're agreed data is the new oil, but is yours powering your business or just burning up?
Whether it's internal/system/client data, unique stats produced through your own research or just information that's already in the public domain that didn't get picked up, it all adds up to a well of potential for the writer/designer.
Some examples of projects I've worked on in this area include:
- Researching, writing and designing an infographic, which was released alongside a matching research report for lead generation, announced on social media with accompanying imagery, as well as in presentation form for the sales team.
- Initiating, designing and producing a research report which became an annual feature at the most important global mobile industry event.
- Producing guidebooks for an event visualising customised data for each of the 30+ publisher businesses in attendance. A major prospect attending cited the design, detail and usefulness of the book as playing a major role in its coming on board and adopting the platform.