Some of my recent written work listed below:
Website copy refresh for Platform161
Will Politics Trump the 2017 Oscars? for ShareThis
2017 TV & Video Outlook: conducted and wrote interview series for Videology
2016 TV Year in Review: for Videology
Back to School and the Ripple Effect of Amazon Prime: Blogpost on Advertising Week 360 for Skimlinks
Amazon Prime Day 2: Coming to a Screen Near You: a piece for Skimlinks on Hallmark holidays, and why publishers should care about the return of Amazon Prime Day
How SpaceX Reached Orbit, Turning Aerospace on its Head: longform piece for Amdocs
How Khan Academy Used Technology to Humanise the Classroom: longform piece for Amdocs
What Spotify's Autonomous Structure and Culture Can Teach the World: longform piece for Amdocs
Achieving the Impossible with the Rion-Antirion Bridge: longform piece for Amdocs
Automation: Bedrock for Sustainable Business: a look at how automation is helping companies scale like never before.
Brand Consistency: Often Overlooked, Key to User Trust: including insights from McKinsey and Forrester Research, a look into the role of consistency in building a trusted business
2015: How a Year in Digital Marketing Unfolded | PerformanceIN
'In the media we’re obsessed with the next big thing, the new shiny tech or product - and probably with good reason. But in an industry where even trying to seem up to date can make you look hopelessly outmoded, occasionally it still pays to take a look in the rear-view mirror.'
Mediatel: Newsline: Publisher co-operatives: fighting the giants of digital
Cut up & re-edited version of an article/report I wrote on the growth of publisher co-operatives worldwide.
Reaching Critical Mass With Publisher Co-operatives | ExchangeWire.com
The motives behind the publisher co-operative model, and some notable examples of successes so far in France, Denmark and the Czech Republic.
Digital Innovators' Summit: Pangea Alliance, ad trends and more - Rubicon Project’s Jay Stevens shares his thoughts
Yet where is programmatic likely to head in the future? Video? Native? Here Jay Stevens, GM International of ad tech company Rubicon Project, speaks to Digital Innovator Summit contributor Ashley Norris, offering his predictions, alongside an explanation of the Pangaea Alliance, which Rubicon have played a key role in developing.
Ahead of Black Friday 2015 UK, are you ready for a truly digital Christmas? | City A.M.
On RP's Customer Pulse Research & trends around UK ecommerce in the run up to Christmas.
Tech viewpoint on publisher co-operatives
Article in Campaign explaining the background to the growing trend around publisher co-operatives.
The Rubicon Project (RUBI) Frank Addante on Q3 2015 Results - Earnings Call Transcript | Seeking Alpha
A case study I wrote was highlighted in the Q3 2015 RUBI earnings call: "Ziff Davis International is a leading digital publisher with well-known properties such as IGN and AskMen. Working with Rubicon Project's real-time bidding and orders technology for both mobile and desktop inventory, Ziff Davis International generated a 440% increase year-over-year in total revenue during July of 2015. And despite enjoying massive growth in automation and private marketplaces, Ziff Davis International reported, "no decline in direct sold conversations" since adopting our orders platform. That is a powerful statement supporting our longstanding view that automation makes direct sales efforts far more efficient without cannibalizing revenue."
Automation and the evolution of global sales | M&M Global
Does automation hold the answer to long-held questions around how publishers can monetise their increasingly global audiences?
New Zealand publishers pip Australia - form mass ad coalition - AdNews
KPEX launches in New Zealand, the 9th publisher co-operative on the Rubicon Project platform.
The Digital Big Bang | IAB UK
The emergence of automated guaranteed in the UK advertising industry, and the effects of automation on a parallel industry in a previous decade.