Ziff Davis Case Study Featured in Rubicon Project's Q3 Earnings Call

The latest case study I worked on was highlighted in Rubicon Project's Q3 2015 earnings call. The quote from President Greg Raifman went as follows:

Let me briefly put our strategic focus of mobilization and monetization into perspective with a recent case study showcasing the powerful value we bring to publishers today. Ziff Davis International is a leading digital publisher with well-known properties such as IGN and AskMen. Working with Rubicon Project’s real-time bidding and orders technology for both mobile and desktop inventory, Ziff Davis International generated a 440% increase year-over-year in total revenue during July of 2015.

And despite enjoying massive growth in automation and private marketplaces, Ziff Davis International reported, “no decline in direct sold conversations” since adopting our orders platform. That is a powerful statement supporting our longstanding view that automation makes direct sales efforts far more efficient without cannibalizing revenue.

Will Technology Save Us @ the Design Museum

The above video from Superflux captures our mixed feelings about tech - of love crossed with anxiety. Like these drone prototypes, tech is shaking up entire industries, from advertising to the press to policing. Superflux Founder Anab Jain was one of the speakers at the Design Museum event last week, 'Will Technology Save Us?'.

One of the main topics of conversation on the panel, a timely one coming just before the election, was how education in particular is adapting.

The main gist was that our relationship with tech has become too passive, and various methods are now in place to make sure Britain has the future tech skills that are growing more and more important. Companies like speaker Bethany Coby's Technology Will Save Us are a case in point.

With shades of the BBC Micro computer of the 80s, Howard Baker from BBC Education spoke about how the Beeb is also doing its part by giving a Micro Bit mini-computer to every year 7 pupil across the UK. On trend with one of the year's top tech buzzwords, the Micro Bit will also be wearable.

Howard made the point that though the new hands on, practical focus around coding in education is a big leap forward compared to the bad old days of ICT, the risk is it becomes just another boring, compartmentalised element of the curriculum. Also, the fact that not just ICT teachers, but all primary school teachers are being required to teach code is a daunting one to say the least.

The debate went on to cover the siloed education point in greater detail, a member of the audience saying that computing and design should be taught more closely together. And even that the traditional subject grouping of STEM (science, tech, engineering, maths) could become STEAM to incorporate art.

Alongside that, Teleri Lloyd Jones of Crafts Magazine gave a fascinating case of the effects of bringing technical and creative skills together - Parallel Practices, a Craft Council initiative pairing scientists and makers on a series of joint projects: at least one of the scientists involved ended up going back to his day job, adopting new, more creative working processes as a result.

The whole arts-science part of the discussion was particularly interesting for me, working in an industry that is increasingly talking about the intersection of tech and creativity. Also, on a personal note, because I spent the past few months studying graphic design, both learning about the creative process, as well as the importance of maths in design.

Some other intriguing points from the debate that I jotted down:

  • The way we we are using tech is still quite old fashioned - for example we're effectively still using mobile phones like PCs, according to Wired.co.uk reporter James Templeton
  • No one knows what the future jobs market looks like - making things (ie - not just being a passive consumer), confidence and critical thinking are key, even if the coding languages used are different.
  • 4bn people worldwide still don't have internet access. And companies like Facebook are leading the charge in many places to get people online. That could have a profound impact on how people experience digital tech and the limitations around it.

Will tech save us? Will everyone in the country knowing how to code even save us? Who knows. But it's an interesting time to be asking the question, to be questioning our love/hate relationship with what so often just appears 'indistinguishable from magic'.

Rubicon Project a Winner at British Media Awards & NewsAwards #humblebrag

After a break from award ceremonies last year while the company went public, a lot of feverished writing and collating of data resulted in Rubicon Project winning both Ad Tech Provider 2015 at the British Media Awards 2015, as well as Best Use of Ad Technology at the Newsawards 2015 - great success! 9e48d44334c2efce3e0fb7a372b3d4ab_f179

Rubiconers with BMAs host Natasha Kaplinsky (r) and Immediate Media Commercial Director Duncan Tickell.

We were also winners at the BMAs in 2013.

advertising.tech_-1024x682Catherine & Flora from Rubicon Project accept the Newsaward from sponsor Henry Rowe from FaR Partners, L presenter Al Murray (aka the Pub Landlord).

The Vine Years

This is the port of Ponza, of the west coast of Italy, just south of Rome at the edge of Lazio. You may remember the port from the film 'the Life Aquatic'.

Forte Papa ('the Pope's Forte') on Ponza, so called because it faces towards Rome.

One of the famous two towers of Bologna, Torre Asinelli