The evolution of Product Management for publishers

In September 2009, AOP inaugurated its Product Development Committee, which brings together a range of Product Managers and Heads of Product Development from publisher member businesses to share tips and best practice. The topics covered initially included mobile, implementing agile in large media organisations, attracting the right talent and skills for product teams, the mechanics of paid content, analytics and building data teams and developing global products.

Below is some of the content that I wrote, edited or published during my time at AOP. At the time, the discipline was quite new to many UK publishers, so through events, articles and videos, I sought to make accessible what was then a vital new area for media businesses to adopt in order to succeed in digital: