Bringing together all of the elements listed here together in support of a major event, product release or announcement is a great way of grabbing attention and drumming up new business.
Your version of a '4D' campaign will look different to anyone else's, but might include a combination of data visualisation, research, articles, social media imagery (and even gifs.) Not to mention print and digital advertising, sales or product marketing documentation and an accompanying presentation to be used at the time and in future.
Some examples of what this type of joined up approach might look like:
- An infographic, which was released alongside a matching research report for lead generation, announced on social media with accompanying imagery, as well as in presentation form for the sales team.
- A research report which became an annual feature at the most important global mobile industry event, promoted with a mobile ad campaign, PR and at the exhibition stand.